Peak Apparel

This project was intended to allow for more creative freedom than other projects we've worked on in the past. We were instructed to build our own brand from the ground up, including logo designs and all necessary brand assets. My brand was called Peak Apparel, and was modeled around the idea of becoming a clothing brand that would donate a portion of each order's profit to the maintenance and preservation of our national parks. Each illustration is based around a similar style with touches that show the unique features of each national park. I created 3 primary illustrations for demonstration purchases, as well as mockups for each product that would in theory be available through the brand.