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A bank that's all about protection.
Protection is important in every aspect of your life, but that doesn't mean you need go overboard to get it.
To introduce Old National Bank's newest RTB, my partner Bonnie and I wanted to exaggerate JUST how important protection can be for their customers. And what says protection more than bubble wrap?
It got some cool PR too.
Project Details
DELIVERABLES: :30, :15
TIMELINE: Fall 2025 - Winter 2026
CLIENT: Old National Bank
art direction: me script: bonnie davis director: jeff tomsic creative director: cristen young
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