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Need a rewards program logo?
One of Chicago's most iconic pizza places, Giordano's, needed a name and logo for their new rewards program.
There's a lot of iconic Chicago pizza, so we had to make sure this one didn't feel too similar to any existing programs, but was still super iconic and ownable. Thus, Club Gio was born. But let's see how we got there.
First, we have to pick a name. And a vibe.
Let's start with a brainstorm.
Personally? I loved Slice Squad. But there was great ownability for Club Gio, and the client loved it. And they loved the stamp styling as well.
Let's try some more versions of Club Gio.
Probably went too stamp forward with some of these. But exploration is fun!
So which did they select?
Pretty good choice if you ask me.
logo design: me copywriting: sam blanc, john gallagher
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