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Snack'd Up Lockup

Sweet or savory? Who says you can't you have both?

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For one night only, Kellanova's iconic product portfolio took over the Museum of Ice Cream Chicago for an exclusive event of 200 VIPs.  Guests got to experience nostalgia, fun activations, and delicious snacks. Plus, there was a sprinkle pool. Who doesn't love a sprinkle pool?

Want a tour? Keep scrolling! 

You walk past the Museum of Ice Cream in Chicago.
But what's this? Snack'd Up?

Let's see what this is all about. You walk through the door...

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Now Entering the Snack'd Up Experience

Room 1: The Bar Area
Featuring All Things Kellanova

Room 2: The Jelly Bean Room
Featuring Eggo Waffles
 

Room 3: The Cloud Room
Featuring Rice Krispies Treats
 

Room 4: The Inside Scoop
Featuring Pringles

Room 5: Ice Cream Golf Course
Featuring Cheez-Itz

Cheezy Puns

Room 6: The Sprinkle Pool
Featuring Pop-Tart
 

Now it's almost like you were there.

Project Details

DELIVERABLES: banner-ups, assorted merchandise, guest activations, decals, window clings, posters, etc.

Full Kellanova takeover of the MoIC venue

TIMELINE: Spring 2024

CLIENT: Kellanova

CLIENT PROVIDED ASSETS: Logos, imagery, product shots, brand guidelines

design: me art direction: alison quagliato, jadrian woods copywriter: sam blanc design supervisor: melissa d'ouville

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