Martin Luther King Jr. Celebration Week
"Whatever affects one directly, affects all indirectly."
This was the quote that we were given as inspiration for the Martin Luther King Jr. 2022 campaign.
Each year the University of Iowa honors his memory with a week long celebration of human rights. I wanted something illustrative that showcased the importance of diversity and unity that MLK represented. From this came the Pop-Art inspired illustration that you'll see in the campaign.
I wish I had better photos of this IRL.
I suppose I could mock it up, but I like showing the real thing.
me, for scale
Of course, we needed to advertise the event online.
Posts for Instagram, both stories and feed. Gotta check all the boxes.
1/4 Instagram Posts for the MLK Celebration Week.
2/4 Instagram Posts for the MLK Celebration Week.
4/4 Instagram Posts for the MLK Celebration Week.
1/4 Instagram Posts for the MLK Celebration Week.
And is any event complete without a little merch?
T-shirts and buttons. Two of the most classic takeaways you can have.
Project Details
DELIVERABLES: Flyers, posters, digital displays, Instagram story post, Instagram post, buttons, Kendall Gallery display, t-shirts
TIMELINE: 2021-2022
CLIENT: University of Iowa
CLIENT PROVIDED ASSETS: Iowa Logo
art direction: me associate director: erin fitzgerald creative coordinator: jose recendez