Hippo Campus Music Campaign

For this music campaign, we were instructed to chose an album from an existing artist that we thought didn't have successful artwork and redesign it. We also were to create materials for tour, vinyl covers, and other essential assets. I chose Hippo Campus's album LANDMARK because I felt the current cover was interesting, but didn't fit the dreamy feel that Hippo Campus's music is so well known for. For the redesign, I changed the color palette from the current red, orange, and blue to dreamier colors like purple, cream, and pink. I also felt that the artwork should fit the name of the album better (Landmark) so I decided to make collages with natural landforms. I wanted each collage to feel like something that could exist, but just stepped out of reality into more of a dreamscape.