An interactive experience featuring the most popular Kellanova products. Guests were welcomed to the Museum of Ice Cream to enjoy a Kellanova takeover and immerse themselves in the snack world, sample one-of-a-kind innovations, and return to their childhood at Snack'd Up.
front door window cling
50" x 50" Window Cling displayed outside the Museum of Ice Cream
lab window decal
110" x 30" Window Cling directing guests to the start of the Snack'd Up experience
eggo room signage
16" x 20" Where's the Waffle? Signage
16" x 16" 'Waffle's Aren't Just for Cones' Sneeze Guard Cling
cheez-it floor decals
16" x 16" Cheez-it Floor Decals
pop-tarts slide decals
39" x 8" 'Step Up' Bottom Step Slide Decal
39" x 11" 'To Get Snack'd Up' Top Step Slide Decal
Additional DECALS
merch + decorations
Project Details
DELIVERABLES: banner-ups, assorted merchandise, guest activations, decals, window clings, posters, etc.
Full Kellanova takeover of the MoIC venue
TIMELINE: Spring 2024
CLIENT: Kellanova
CLIENT PROVIDED ASSETS: Logos, imagery, product shots, brand guidelines
Kellanova Snack'd Up
Organized the entirety of the Kellanova Snack'd Up event, held at the Museum of Ice Cream Chicago the night before the Chicago National Restaurant Association (NRA) Show. Featured countless activations for guests, unique drink recipes, and plenty of decor that made this Kellanova takeover event a truly one of a kind experience.
In Collaboration with:
Alison Quagliato | Senior Art Director
Jadrian Woods | Art Director
Samantha Blanc | Copywriter
Melissa D'ouville | Design Supervisor