Alpha Xi Delta

While in my sorority, I was responsible for running all social media profiles, primarily the Instagram and the Pinterest for Alpha Xi Delta at University of Iowa. I held this position for a year (Jan 2020 - Jan 2021), and dedicated likely 100s of hours towards improving the social media presence, and during the Coronavirus pandemic especially, marketing a group that literally is based around gathering together and making positive impacts on others through volunteering and connection, this proved to be a challenge. However, I ended up growing each platform massively, achieving 30% follower growth on Instagram and starting a Pinterest account from scratch that, by the end of my term, had engagement from 129k users monthly. The graphics I designed and posted on Pinterest for free use also had 1000s of shares, and I would frequently see other chapters posting my work. Overall, it was a very positive and rewarding experience, and I did my best to go above and beyond.